Michael T. Baldwin is the former Assistant Vice President of concessions at Dallas/Fort Worth International Airport (DFW). A seasoned executive with over thirty years of diverse experience in Airport Concessions Consulting in Retail and Food Service Environments, Enterprise Strategic Planning, Contract Negotiations, Transition Planning, Category/Operations Management, Sales/Marketing, Product Development, Purchasing, Supplier Diversity, Personnel Supervision, Training, and Franchise Operations.
As a member of the senior management team for DFW’s concessions department, Michael and his team shared the responsibility for achieving over $425 million in annual revenues.
Responsibilities included charting strategies and monitoring progress to identify, recommend and develop new business opportunities to increase non-aeronautical revenues, monetized telecommunications services, customer service enhancements, and tenant design build-out.
Michael consistently focused on effectively developing and managing a diverse, full-spectrum multi-dimensional concessions program to optimize the airport’s revenue potential.
Michael is a recipient of the DFWs Leadership in Diversity Award in the Senior Management Category, the result of demonstrating his outstanding commitment to diversity at DFW and surrounding communities. He is also the past chair of the ACI-North America Business Diversity Committee.
Before joining DFW, Michael was the national category manager of prepaid services for the Southland Corporation (7-Eleven) where he developed new product concepts, identified marketing strategies, and expanded prepaid calling cards and cell phone categories, generating over $249 million in annual revenue. Before 7-Eleven, as an entrepreneur Michael worked in his family’s business developing and expanding The Famous Amos Cookie Corporation Franchises in airports and street-side locations both nationally and internationally. He is known for his innovative business development skills, love for music, extreme energy, positive outlook on life, love for people, and spiritual inspiration. His mottos are “Always Begin with The End In Mind” and “Choose To Have A Great Day!”
Michael is an International Airport Professional and graduate of the Global ACI-ICAO Airport Management Professional Accreditation Program (AMPAP); a graduate of the McKinsey Black Executive Leadership Program; and a graduate of the Southern Bible Institute College in Biblical Studies.
He is also the recent recipient of the Airport Industry’s First-Ever AX Industry Icon Award – Airport Experience News. Michael and his wife LaVerne have two lovely daughters, one son-in-law, two grandsons, and one granddaughter.