Latosha Herron Bruff
Board Vice President
Latosha (Tosha) Herron Bruff is the Dallas Regional Chamber’s Senior Vice President of Community Engagement. In this role, she focuses on understanding the needs and overcoming the challenges of underserved areas, such as Southern Dallas. With more than 20 years of experience advocating for marginalized communities, combined with her background in real estate, Herron Bruff brings a wealth of knowledge of the industry and commitment to projects that promote diversity, equity, and inclusion for all.
Before the DRC, Herron Bruff spent more than 10 years with Dallas Area Habitat for Humanity working to improve the quality of life for diverse communities across Southern Dallas. She held several positions during her time at Habitat and worked alongside some of the biggest names in nonprofit and social responsibility. Under her leadership, the organization became a United States Department of Housing and Urban Development (HUD) certified counseling agency focused on financial education and providing access to affordable housing opportunities.
A Dallas native and longtime DeSoto resident, Herron Bruff holds a degree in journalism from the University of North Texas. She is a member of Delta Sigma Theta Sorority, Inc., and attends Concord Church where she sits on the education committee. She has served on the City of Dallas Housing Policy task force and the advisory board of Children’s Health. Herron Bruff and her husband are the proud parents of two children.